Provides insight into the process of licensing and introducing products, with step-by-step instructions for inventors who are interested in earning an income from their ideas.
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Details
ISBN: 9780071756150
ISBN: 0071756159 (hbk. : acid-free paper)
Physical Description:printxvi, 237 p. ; 24 cm.
Publisher:New York : McGraw-Hill, c2011.
General Note: Includes index.
Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: Pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market.