Meik Wiking presents a practical guide to creating memorable moments. We are all given a fixed number of days. Some days pass us by without leaving a trace--and some days we remember forever. Do you remember your first kiss, or how the first rays of the spring sun feel? What about the best meal you ever had? Memorable experiences such as these are characterized by a heightened sense of awe and wonder, causing them to stand out in our mind. But what produces these happy memories? Why is it that a piece of music, a smell or a taste can take us back to something we had forgotten? And can we learn to create happy memories and be better at holding on to them? Combining research on happiness and mnemonics, the author explores how peak experiences are made, stored, and remembered. Using data and diaries, interviews, global surveys and studies, and conducting real-life behavioural science and happiness experiments, the book will help you create more peak experiences, retrieve happy memories of the past, and store them for the future.