Physical Description:print32 pages : color illustrations ; 25 cm.
Publisher:Ann Arbor, Michigan :Cherry Lake Publishing,[2015]
Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: Introduction -- Who creates and pays for advertisements? -- Who is the target audience? -- What is the text of the advertisement? What is the subtext? -- What tools are used to grab a viewer's attention? -- What values and lifestyles are represented? -- Wrapping up (or helping others become smart media users).