Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
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ISBN:0061914185 (hbk.)
ISBN:9780061914188 (hbk.)
Physical Description:xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.