Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
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Details
ISBN: 0061914185 (hbk.)
ISBN: 9780061914188 (hbk.)
Physical Description:printxvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.
Edition:1st ed.
Publisher:New York : Harper Business, c2011.
Bibliography, etc. Note: Includes bibliographical references.